Goya has put great tasting Latin foods on American tables for more than 80 years. The first choice among Hispanic shoppers, Goya is now nationally recognized by a wide range of consumers as the brand to trust for authentic Latin flavors. Cooks who truly love Latin food love Goya. Goya creates broad market appeal by:

Helping consumers satisfy their desire for bold, authentic flavor. 

Today’s consumers are hungry to discover new flavors and explore new cuisines. Goya, the brand Hispanic consumers have long trusted for quality and authenticity, makes it easy for any shopper to enjoy the robust flavors of Latin cuisine. 

Keeping up with consumer trends

In response to consumer demand for healthy eating options, Goya introduced new, better-for-you products including reduced sodium and organic items. Positioning Goya products within broad market trends extends their appeal and satisfies consumers’ needs.

Extending usage through confidence

Though the Hispanic consumer remains one of the fastest growing segments in America, Goya continues to extend sales beyond this core market. Goya is dedicated to generating a greater understanding of Latin flavors in a number of ways, including the hundreds of recipes on Goya.com that showcase a variety of product uses. Trusted resources such as this incentivize trial and usage among mainstream consumers. Goya’s unwavering commitment to product quality, reliability and consumer satisfaction builds loyalty with general market consumers.

Creating the right product mix

With over 2,500 SKUs across more than 100 categories, Goya helps you determine the right products for your store’s shopper demographics. Tailored planograms based on consumer and business insights help prioritize assortments and advance your retail priorities.